Agility comes from unexpected places (f.e. Jeremy Kay)

I don't know Jeremy Kay. I don't know who he is, but I know what he does. And as the title suggests, agility is not coming from development only, how much we like to think it is. It's kind of becoming nature of our process, or some kind of instinct.
I have got all the DVD episodes 'Life' from the 'Earth' project from BBC. it was given me once for my birthday. They are talking about agility as well (see episode 5 scroll to: 10:00). So agility is just a word for the ability to change when your environment forces you to. (Ha, I always read over my sentences before I publish and I realized that Agility is pronounced almost the same as Ability. So Agility is an Ability. You have it, or you don't and hopefully you can learn it)

Jeremy Kay is a graphical designer. For unknown reasons, he figured out how to render an image without making use of some kind of rendering plugin. Now I said this, I realize it's not important for this blog I'm writing. So sorry for this background information. However, if you cannot afford a plugin in Sketchup, and you've figured out how to do it without one of those, you are apparently being agile. I suppose this should be between brackets. Darn, I'm bad at writing decently.

No, the thing I want to point out is this: Jeremy is explaining how you setup layers of a model you've created in Sketchup. Out of curiosity I was watching this video, because the mail from google was catchy and tempting enough to take me there... Anyway, while I was watching him export and import pictures into Photoshop, he explained something about customers. I didn't see that coming from just another YouTube video. This is what he said (click on the header picture and scroll to 4:30):

'Design is an iterative process with a lot of conversation between you and the client. And the more you can make the client feel like they're engaged in the design process, the better the end product is going to be. But if you show them a photo real rendering at an early stage of the process, they might feel like you're trying to show them final architecture. So our theory here in the studio is: the softer the drawing is at the early stages of the project, the better!'

Awesome, isn't it? But unfortunately, most of the companies still tend to do not so. It's a shame.